The aim proposed here for any organization is for everybody to gain - stockholders, employees, suppliers, customers, community, the environment - over the long term.
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A numerical goal leads to [distortion and faking, especially when the system is not capable of meeting the goal](https://deming.org/distorting-the-system-distorting-the-data-or-improving-the-system/). Anybody will meet the quota (goal) allotted to him. He is not responsible for the losses so generated....
It is extension of application that discloses inadequacy of a theory, and need for revision, or even new theory. Again, without theory, there is nothing to revise. [Without theory, experience has no meaning](https://management.curiouscatblog.net/2013/06/11/experience-teaches-nothing-without-theory/). Without theory, one has no questions to ask. Hence without theory, there is no learning.
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